I worked as a executive film producer for 18 years. Delivering world-class, award winning work required motivating my team to collaborate and pay attention to the details, while focusing on the same goals, meeting deadlines and create the highest-quality visuals; under any conditions.

Within this highly-competitive environment, I had to present myself as a confident, credible leader, through a coherent vision and communication. I learned and grew a lot from my years as a producer, but, as I evolved as both an individual and a professional, so did my values and I felt I needed a change. So I left my first – and loved – profession in search of something different, something that would allow me to keep evolving.

During my search, I worked on various projects, moved between three countries and finally settled in Munich. During this time, I also became a coach. During my training, I learned about values. I knew what values were of course, but now I realized how important they were.

Values are the invisible root and unseen backbone of everything in our lives; our direction, our decisions, our commitments, our jobs, our partners… everything. Values are the very foundation of who we are. As I worked with more and more clients, I realized just how many people are in environments or situations that are not aligned or are not familiar with their own values.

Individuals and organizations that align their actions with their values, generate the passion to shape a future to which they are committed, and passion always leads to action.

Values-based decisions are a source of power, stability and well-being because they come from an authentic place. Organizations or individuals that live by their values accomplish exponentially more, because they are well posed to move forward with an idea, find clarity in a buzzing world and build enough credibility and trust to achieve their vision and bring ideas to life.