Hello, my name is Betina, and I am a Professional Certified Coach (ICF). I work with executives and high-performing teams on their leadership, productivity, and value alignment. My passion for coaching has led me to implement both classical philosophy and a regenerative living systems frameworks into my practice. I also believe in sharing knowledge, giving direction and providing feedback for further development, so I also work as a mentor coach at one of the top three coaching schools in the world.

Before becoming a coach, I worked as an executive film producer and owner of a film production company for 18 years. My company delivered world-class award-winning work. That required motivating my team to collaborate and pay attention to the details while focusing on the same goals and deadlines to create the highest quality visuals, under any conditions. My work has won several awards, including a Bronze Lion at Cannes, four silver Clios, three NY Festival gold medals. In addition, Andon Films, the company, came in seventh in the London Gunn Report 2001 ranking of the Top 10 Production Companies Worldwide.

In 2017, I created a blended Virtual Entrepreneurship Program for the Professional Women’s Network in Munich. The one-year program’s approach was to teach business skills intrinsic to entrepreneurs while taking stock of the purpose and wellbeing of the founders. The program went global in only 10 months and is still active four years later. In recognition, I won the EU Business School Leadership award for 2017.

My approach is about finding powerful questions that help us think and act differently. What is possible to unleash? What type of interactions will make this work? How do we transform friction into power? How can we transform energy to design sustainable changes?

Using values as the unseen backbone of everything: our direction, commitments, jobs, and partners, I facilitate the journey individuals and organizations take to align their actions and core values. This alignment is a source of power and stability. It helps them work more closely toward what is important to them, which generates the motivation that leads to action.

My approach takes on new areas of focus and ways of acting, recognizing how they may be different from traditional thinking and leadership behaviors. It isn’t just about what to add, it is also about an intentional letting go of unhelpful assumptions.

I use my experience, culture, and learnings, to coach the next generation of leaders on the skills they need to build credibility, connect, inspire, and lead authentically.