Limbica - Flor Hofmann

FLOR HOFMANN

Personal Image Developer

I have been obsessed with style since I was little. I would advise my dolls on what they should wear and make their dresses. I would, of course, make my own princess gowns out of bed sheets imagining them as the most luxurious fabrics.

Growing up in cosmopolitan Buenos Aires helped me develop a keen eye for style, but when it came time to decide what career to study, the situation in my home country led me to put aside my dreams and choose law, a safer option.

A few years later, my husband and I relocated to Colombia. Not being able to practice law anymore, I started working with a non-profit Timebank; a reciprocal time-exchange service using units of time as currency. As a strategic planner I focused on growth, change management and sponsorship. I realized during this period that I wanted my work to include both social engagement and sustainability.

So after moving to Munich, I founded Flor del Sur, a fair-trade, online handbag and accessory boutique with items produced by aboriginal communities in Colombia.

During this time, I also pursued post-graduate studies in International Business, obtained a Certificate in Fashion Marketing from IED Milano as well as a Certificate in Fashion Styling from the Akademie Mode und Design in Munich focusing on wardrobe sustainability, as a way to express our inner values through our external image.

Wanting to focus more directly on the styling process, in the past couple of years I have worked with noted fashion and beauty labels Sandro and Le Labo. I learned a lot in these roles, I got to speak to a lot of people per day and had strategic and managerial responsibilities, but I was looking for a deeper human aspect to my career, one where I could really focus on the individual.

Today, I help clients easily identify the most flattering shapes, colors and fabrics for their bodies;  save money and space by buying the right pieces, and removing the question “What do I wear?” from their lexicon.

Certifications

STYLING CONSULTANT
Akademie, Mode & Design. Munich, Germany
MANAGING FASHION AND LUXURY COMPANIES
Bocconi School of Management
UNDERSTANDING LUXURY FASHION IN A CHANGING WORLD
London College of Fashion
INSTITUTO EUROPEO DI DESIGN
Fashion Apparel Design and Marketing Certificate
UNIVERSIDAD DE CIENCIAS EMPRESARIALES Y SOCIALES
MBA International Business
UNIVERSIDAD DEL MUSEO SOCIAL ARGENTINO
Bachelor of Laws

Awards


RECIPIENT OF THE EU ANNUAL LEADERSHIP AWARD
Saint Bernard Pass Charité Foundation Switzerland (2017)
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