Workshop: Telling the story of your brand.

About the Workshop

The story of a brand is much more than what is written on your website or company biog. Unlike a fairytale, a brand story has many different components. On the one hand, a brand’s story is its corporate identity, history, product, market and audience. A brand’s story is also made up of how people perceive it, their opinion of it and how they relate to it.

Workshop failitated by Veronica Vancio de Grandy