Most Frequent Asked Questions and Answers about Coaching, Storytelling and Image Consultancy

According to the International Coach Federation a professional coaching perform as a partner with clients in a thought-provoking and creative process,  that encourages them to maximize their personal and professional potential. As a result of this approach, the coach is prevented  from imposing their will on the client and vice versa.

Coaching can help you see new possibilities for yourself and gain clarity to make decisions. The coaching process is ultimately about sharing with the client new places to look at in the search of  a healthier balance, greater peace and better results in your life.

Coaching, help you to question some of the unquestioned assumptions we make about reality, ourselves and our own roles in bringing about our experiences and situations we seem to find ourselves in.

No. While the terms ‘coaching’ and ‘mentoring’ and counseling are often used interchangeably, there are subtle differences.

  • Coaching is short term, maybe even just a few sessions. The coaching lasts for as long as is needed, depending on the purpose of the coaching relationship.
  • Mentoring is more focused on creating an informal long-term association between the mentor and mentee, whereas coaching follows a more structured and formal approach for a short period of time.
  • Counselors and coaches both ask questions but counselors tend not to address tasks and performance.
  • A consultant works on a specific agenda with focus not on a specific performance or individual but a complete process or concept. Whereas, a coach’s scope is scope is usually task-related focusing on performance and possibly teamwork.

A coaching session has usually a duration between of 60-120 minutes and prices may vary in a range that can go from €100 to €500 or more depending on the seniority and professional qualifications of the coach.

All our programs offer a free consultation. This one session may help you see if you’ve found the right coach for you. A coach you will benefit from starting a coaching partnership with.

A Professional Certified Accredited coach means higher standards. They have completed a rigorous education and practice requirements that provide accountability to clients.

Usually a coaching program may take between 8 to 12 sessions over a span of 8 to 12 months, but each journey is different.

Yes. Whenever internal or external conditions arise which seem “un-coachable” or unworkable, you or your coach may cancel a coaching process at anytime, with no extra costs.

The Client’s well-being is the central focus of a coaching relationship and thereby obligates the coach to maintain a high level of integrity and trustworthiness throughout the contract.

The Coach will make every effort to honor the Client’s confidence, although the Coach cannot provide an “a priori” guarantee (meaning a coach can be subpoenaed under the law).

Storytelling is the interactive use of words and actions to demonstrate elements and images of a story while stimulating the listener’s imagination. Stories use sensory language that allows the listener to quickly and easily internalize the material, understand it and derive meaning from it. Stories are the only medium through which the communicator’s brain and the listener’s brain are activated in the same way, causing instant empathy, understanding and connection.

Business storytelling is all about connecting people, it is about sharing company messages in such a way that engages audiences and drives them to take a desired action (like purchasing, subscribing, donating, etc.). It means using a story (a narration with a beginning, middle, end, climax and resolution) instead of just stating facts, showing figures or listing bullet points.

Business storytelling has an extremely wide range of uses: reinforce commitment to the organisation, creating team synergy, (re)igniting passion within the organisation, developing leadership, promoting cooperation, engaging an audience (or target group) and explaining complex information. Business storytelling also brings the story of the brand, organisation and company to life.

Storytelling coaches know exactly how to communicate a point of view so people take action.  They know how to be more persuasive because they know tools and tricks to be more engaging, memorable and concise.  They can show you or your team how to strategically get to the point, embed emotion, create a narrative, create connection, cause a memorable impact, become audience focused, differentiate between similar things and generate interest. These tactics can be applied during speeches, meetings, pitches, presentations or even regular conversations in the office to generate connection and cohesion.

Simply, it’s face-to-face communication; it is the process through which individuals exchange information, feelings and meaning through verbal and nonverbal messages.  

Interpersonal communication is much more than what is actually said, it is also comprised of the manner in which things are said as well as the nonverbal messages communicated through body language, gestures, tone of voice and facial expressions.


Knowing yourself and what really suits you in terms of clothing and accessories, allows you to empower your image and leverage in your everyday life.

The role of an image consultant is to give you the tools and the knowledge to make you feel secure about your style choices and showcase your uniqueness , including your personal values on this path.

First, it means having a closet only with the most flattering clothing & accessories for your body type and lifestyle. Second, adding to it pieces based on the key lines that make the best version of you, with combinable items, that allow you to build up a myriad of new outfits. The chosen criteria for each item part of your wardrobe could be the quality of materials, sustainability, fairness, etc.

Empowering your image, saving time and money, showing with your outfits the person you really are, help you cause impact through your image, help your professional path, give the best version of you.

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